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Fartum

About the project
Fartum is the first wholesale marketplace in Ukraine. It’s a Ukrainian startup which was born as a result of the collaboration of our team and a group of Ukrainian entrepreneurs to create a resource that would allow every entrepreneur in the field of trade to purchase the necessary goods at the best price. The main idea of the platform is to unite large wholesale suppliers, including foreign ones, with retailers throughout Ukraine online. This resource will allow retailers to make wholesale purchases in a few minutes from the best suppliers, and suppliers to get new customers and increase sales.

Tasks

The first task was to come up with a bright and memorable name. The name FARTUM means ‘fortune’ in Ukrainian. We carried out trademark registration and purchase of all key domain names on behalf of our client.

The second strategic step was branding development. The logo had to be universal and easily adaptable to different formats, placements, and it had to look equally good on both light and dark backgrounds, but at the same time be stylish and modern. The client was offered several well-developed logo options and they selected their favourite.

The result

Brand book development: A deeply worked out concept, with the brand strategy, brand fonts, brand colors, and consumer portrait, together with a description of the target audience for the brand. Additional corporate graphics included textures, illustrations, and iconography.

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