Tasks
The first task was to come up with a bright and memorable name. The name FARTUM means ‘fortune’ in Ukrainian. We carried out trademark registration and purchase of all key domain names on behalf of our client.
The second strategic step was branding development. The logo had to be universal and easily adaptable to different formats, placements, and it had to look equally good on both light and dark backgrounds, but at the same time be stylish and modern. The client was offered several well-developed logo options and they selected their favourite.
The result
Brand book development: A deeply worked out concept, with the brand strategy, brand fonts, brand colors, and consumer portrait, together with a description of the target audience for the brand. Additional corporate graphics included textures, illustrations, and iconography.
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