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Happy Body

Supermarket of strength and health

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THE CLIENT

Development of an online nutrition store

Happy Body is a supermarket where you can buy sports nutrition, natural supplements, clothes, and fitness accessories. The ideological guru and the head of the company are the Honored Master of Sports and World Champion in body fitness — Olga Muntian. The assortment of the store is carefully selected based on the professional experience and knowledge of the owner and is only from proven brands.

CHALLENGES

To update the website of the popular online sports nutrition store Happy-Body: redesign, add the Ukrainian language, increase traffic and improve functionality for customers and administrators while maintaining positions in the search results. And in the end, we needed to synchronize products, orders, and users with accounting and system managing system

DESIGN

Happy-Body is the first health-store in Odessa. Many people remember the old version of the site. While creating a new design, we needed to maintain the website recognition, but at the same time make the site much more modern, minimalistic, and more user-friendly

MAIN PAGE

We paid extra attention to the main page of the site, where the users can see the most important information being displayed in separate sections. We created a product catalog, displayed the most popular products and novelties, an author's blog, and also recently viewed products, for those who visit the site for the second time

SPECIAL CHALLENGE

After analyzing the needs of the target audience, we realized that most athletes, especially beginners, look for sports supplements for several reasons: to gain muscle mass, lose weight, increase strength, etc. We solved our customers` problems by introducing a product rubricator, which enables users to sort by the purpose of the search. And now any athlete can find the product that he needs depending on his needs

INTEGRATION

The site is integrated with accounting and system managing systems. We have synchronized products, orders, users, and personal discounts with the website. By automating the way the online store works, we eased the work of the manager and simplified accounting as well

SEO

We retained the structure and key pages of the old version of the site, link profile, and site visibility in search results. Technical SEO optimization and audit were carried out on the website in order to comply with all Google requirements

MOBILE VERSION

Most of the orders are made using mobile devices. We made the adaptive version as convenient and informative as a desktop version

THE RESULT

As a result of our joint work with the customer and his team, we managed to develop a functional and fully automated online store of sports nutrition. The site is implemented on custom CMS to increase productivity and is fully integrated with the accounting program to eliminate the daily routine work of content managers.

NUMBERS

The number of team hours spent on the realization of the site itself: 470 working hours and 75 hours for synchronization with 1C. Dedicated team: Project manager, UI/UX Designer, Frontend Developer, Middle PHP Developers, SEO Specialist, QA Engineer.

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