Design Web Development Marketing VALMAX
DICE
About the project
DICE is an import-export trading company that distributes fresh produce and soft goods. The goal of the project was to modernize the current brand. The client required a minimalistic and clean style that could work across all types of applications such as websites, email, invoice signatures, business cards, product packaging, and social media profiles.
The task
The owner of DICE told us his basic desires and vision for branding. The main points were touse a simple color palette, fonts and design, and to emphasize effective minimalism.. The logo has no additional visual elements. It is simple text on a white background or vice versa.
Style
The logo is the brand name with a simple, bright line curved across it to form a square. The line creates a border for the letters. The black and white logo is a win-win because it looks restrained and stylish at all times
The result
Our team researched the market, competitors and audience. In order to make a logo effective you should stick to the simplest solutions and make it relevant to the brand, giving it personality so it sticks in people’s minds.
