Kotelok
Task
The customer wanted the brand logo to be an easy-to-use and memorable image. The main themes are simplicity and accessibility because the target audience is individuals with average income. Very often customers make a purchase decision directly in front of the display case with less emphasis on specificpreferences as a result of the impulse nature of that purchase. After all, each of us often wants variety. That is why stylishly designed packaging attracts the consumer’s attention.
Result
After we analyzed the market, we suggested a niche for positioning and we developed a brand platform, with a name, and the visuals for the new brand. We decided to present the products with classic and traditional-look packaging. We created a brand book and a visual communication guide. We developed and offered five different concepts of which the customer chose one. After minor revisions, it was approved and implemented. Interesting and creative package design will help your products to be unique on the market. Buyers will immediately recognize a successful brand among many others and there’ll trust the quality of your naturally inspired and high-quality product.
